Customizing a home that hasn’t been built yet requires imagination. Traditionally, buyers review floor plans and choose finishes using sample boards or material swatches. Visualizing how those selections will come together can be difficult, especially when multiple family members are involved in the decision. This is why we built a tool that replaces guesswork with an interactive experience that allows buyers to see their future home before it's built.
CustomSpace by Green Grass Studios is an interactive home design and visualization platform that allows future residents to explore and personalize their homes before construction even begins. Buyers can experiment with finishes, cabinetry, flooring, and design features in real time. Each experience is custom developed for the property and can be hosted directly on your website or deployed by Green Grass Studios.
From cabinetry to countertops, flooring, and layouts, residents can see their choices come to life in real time. No more guessing or relying only on sample boards, everyone can confidently design their ideal home. This immersive experience helps residents feel connected to the space and excited about their future home.
From cabinetry to countertops, flooring, and layouts, residents can see their choices come to life in real time. No more guessing or relying only on sample boards, everyone can confidently design their ideal home. This immersive experience helps residents feel connected to the space and excited about their future home.
CustomSpace supports sales and marketing teams across residential development. Anywhere buyers need to visualize and connect with a space before it's built.
Senior Living
Master Planned Communities
Home builders
multifamily
See how future residents can explore finishes and design features before construction begins. This interactive experience turns abstract plans into something tangible, helping prospects move confidently from interest to deposit.
See how future residents can explore layouts, finishes, and design features before construction begins. This interactive experience turns abstract plans into something tangible, helping prospects move confidently from interest to deposit.
Wendy Ferrell
Director of Marketing, Pennick Village
"They truly brought the project to life for potential residents, helping us sell 70% of the project in just three business days. Within two weeks, we had reached 82% sold, and now, less than a year from opening, the project is fully reserved. We continue to use the visuals in advertising, presentations, and conversion meetings. Green Grass Studios played a vital role in our success, and we look forward to working with them again on future expansions."