Renderings and virtual tours have become essential tools for the marketing and sales process. Prospective tenants and owners have grown accustomed to experiencing future homes well before construction is started. In essence, everyone wants to experience it before they commit to a contract. The same applies to the arduous process of selecting finishes and materials for the home. This typically involves a series of in person sessions of sorting through material swatches and paint samples for each location in your home without actually knowing how the materials will look once installed – requiring both time and imagination. Tools and programs are needed to alleviate the unknown from the home buying/designing process.
Our team is working with developers to solve this problem. The GGS Design Studio is a customizable application that helps the home buyer digitally sort, select and apply materials / finishes to photo realistic renderings of select spaces as well as provide the crucial information for pricing & availability to the sales representative. Through technology and beautiful imagery our goal is provide an engaging software solution to help bring energy and excitement to the once stale material selection process of buying a new home.
We have seen the demand for this solution for multiple industries – especially in senior housing. About 40 million Americans move each year (ACS data) and one of the significant demographics is senior living as they move closer to their family and customize their next home. According to the 2021 NAR Home Buyer and Seller Generational Trends, buyers aged 75 to 95 were the least likely age group to compromise in their home search. This makes the significance of showing them exactly what they are purchasing of high importance. A finish selection tool is able to show them how their FF&E will look in their unit to assist in the sales process.
In for rent properties there are often a few design schemes packaged together. For purchase properties choices can be more complex to combine different finishes. A few of the options we see most often are:
- Kitchen & Bathroom Flooring
- Living Room Flooring
- Wall Paint
- Cabinet Hardware
Research and development is a high priority at Green Grass Studios. We want to customize our offerings to what the market needs in order to help our clients lease or sell their properties. The idea of creating a finish select software tool is one we have discussed for the past decade while creating many custom solutions for our clients along the way. Our goal is to create a standard tool that will allow potential buyers to visualize various combinations of available finish choices to give clients the ability to instantly change the finishes and see what the exact resulting combination would be. From there we can use those selections to fuel information for the POS system to assist in the estimation process. Reach out now for a demo of our beta tool – ‘GGS Design Studio’.