Investment in Pickleball – Green Grass Studios

Green Grass Studio specializes in architectural visualization in every industry. While approaching nearly 20 years of business, we have seen the market change and adapt through design styles, functionality, and value appeals. A unique amenity that has crossed between industry lines as an amenity in the past few years is the fastest growing sport in America – Pickleball.

Pickleball Court Rendering by Green Grass Studios A combination of badminton, tennis and Ping-Pong, pickleball was invented in 1965 as an easy-to-play pastime. According to a 2022 report from the Sports & Fitness Industry Association, there are 4.8 million pickleball players, or “picklers,” in the United States. The sport has grown 40% in the past 3 years, making it America’s fastest-growing sport. It’s easy to see why it has grown so much and why now our renderings frequently feature this amenity:

Pickleball is often played in doubles, which makes it a great social activity. It’s a fun way to meet new people and stay active at the same time.
Pickleball is a sport that can be played by people of all ages and skill levels. It’s easy to learn and doesn’t require a lot of physical fitness, which makes it an ideal sport for seniors and beginners.
The courts are small and don’t require a lot of equipment making it easy to jump in and play.

Pickleball Court Rendering by Green Grass Studios Our project variety is typically reflective of current development in the United States. We largely work on mixed-use commercial developments, multifamily, and senior living. We are now seeing this amenity space show up not only in senior living communities as expected, but also mixed-use developments, office spaces, and multifamily complexes.

Senior living communities have it because it is a low-impact social sport, making it an ideal sport for seniors who want to stay active. With multifamily, the small size of the courts can fit near clubhouse and pool amenity space. For a mixed-use development, the social nature of pickleball when combined with other social-focused businesses like breweries and eateries attracts young crowds, which explains the growth of the Chicken N Pickle franchise that combines the sport with fried chicken.

The popularity of the sport is being shown in the content we have been creating for our clients, but development news indicates investment in this sport will be continuing for the foreseeable future. Whether it is a pickleball court concept or amenity space, Green Grass Studios has been partnering with clients for 20 years to visualize spaces.